Monday, September 01, 2014

"Mad Jack" Premium Apple Lager

In our neighbourhood, we noticed a billboard for a new beverage called Mad Jack and wondered what it was. Turns out it's a  "Premium Apple Lager", with 5% alcohol, brewed by Molson Coors. It was released in Quebec in June of this year and is sold in beer and liquor stores in four-packs of 473 ml cans and six-packs of 341 ml bottles. It is also now available at Beer Store locations here in Ontario for $2.60 (£1.43) a 473 ml can, $14.95 (£8.21) for a six-pack and $56.95 (£31.26) for a case of twenty-four. 

Of course, we had to try it.  I was expecting an "alcopop" or "cooler" type drink with an artificial aftertaste. Surprisingly, it was more like a shandy or lime & lager with a crispness to it.

I asked Molson Coors how they came up with the name of this product. They replied, " Mad Jack refers to both our crazy obsession for creating quality brews with a subtle nod to Molson Coors founder John Molson (sic)".


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